Golden Line

2020, newspaper, golden color

The Golden Line installation addresses the manipulative power of language in Austrian tabloid newspapers. The front pages of two prominent publishing houses are covered with a golden layer that draws the eye solely to the striking catchwords: death, killer, murderer, alarm, danger. The sequence of numerous such edited newspapers creates an abstract, almost ornamental pattern that reveals a recurring dramaturgy. The golden concealment functions as a symbol of seduction and value, while the visualization of the main titles exposes the emotionalizing rhetoric.